Opening Keynote: Solar Powering the Global Energy Transition

Tuesday, September 1, 2026

Time: 12:30pm–12:55pm
Hall: Dubai World Trade Centre
Room: Conference Area: Pavilion Hall; Booth #: P.G40

Discover how solar energy is driving a worldwide shift toward sustainable power. This keynote explores cutting-edge innovations, global adoption trends, and the policies accelerating change. Gain insights into how solar technology is transforming industries, empowering communities, and shaping a cleaner, more resilient energy future.

12:30pm–12:35pmWelcome & Introduction

Dr. Florian Wessendorf

Managing Director

Solar Promotion International GmbH

12:35pm–12:55pmOpening Keynote: Solar Powering the Global Energy Transition

Marcelle Combrink

General Manager at Menlo Electric MENA and Board Member at

Middle East Solar Industry Association (MESIA)

To Program Overview

Speakers

Speaker

Marcelle Combrink, Middle East Solar Industry Association (MESIA)

General Manager at Menlo Electric MENA and Board Member at

UAE

Marcelle Combrink is the General Manager at Menlo Electric MENA. With 15 years of leadership in the MENA region, his experience in strategic planning, sales amplification and customer satisfaction, combined with his proven ability to foster strong relationships and execute projects with transparency and efficiency, allows him to drive Menlo Electric's significant growth. An MBA holder from the University of Cumbria with a focus on energy and sustainability, Marcelle is also passionate about mentoring future industry leaders. His commitment to excellence and vision for growth will solidify Menlo Electric's position as a leader in the energy sector.

Speaker

Dr. Florian Wessendorf, Solar Promotion International GmbH

Managing Director

Germany

Dr. Florian Wessendorf is Managing Director of Solar Promotion GmbH and Solar Promotion International GmbH. He is responsible for the global conference program and exhibitions in North America, South America and India. He has deep expertise in the solar industry, and formerly served as Managing Director of Photovoltaic Equipment at VDMA, where he was responsible for strategic development, market research and technology scouting, advocacy and policy advice, events, PR and marketing.