Dr. Florian Wessendorf

Job Title: Managing Director
Company: Solar Promotion International GmbH
Country: Germany

Dr. Florian Wessendorf is Managing Director of Solar Promotion GmbH and Solar Promotion International GmbH. He is responsible for the global conference program and exhibitions in North America, South America and India. He has deep expertise in the solar industry, and formerly served as Managing Director of Photovoltaic Equipment at VDMA, where he was responsible for strategic development, market research and technology scouting, advocacy and policy advice, events, PR and marketing.

April 07, 2025Welcome Note

Sessions

Session

Opening with MENA PV Market Outlook

Monday, April 07, 2025, 10:30 am - 11:15 am

Dubai World Trade Centre Conference Area / The Pavillon

Solar installations are on the rise. The deployment is expected to continue over the next four years, reaching 617 GW in 2027. The energy transition towards renewables is well under way in the Middle East and North Africa. The region has advanced and ambitious energy investment and diversification plans in place, driven by the need to meet growing energy demand, promote economic growth, maximize socioeconomic benefits and meet decarbonisation objectives. Analysis for IRENA's World Energy Transitions Outlook (WETO) reveals that the region could obtain almost 26% of its total primary energy supply from renewables by 2050, while the renewable share could reach 53% in the power sector.