Panel: Energy Storage Market & Technology Outlook

Tuesday, April 16, 2024

04:45 pm - 05:45 pm
Dubai World Trade Centre
Conference Area

Integrators of Battery Energy Storage Systems (BESS) are positioned at the very core of the value chain for large-scale energy storage systems. Their decisions such which BESS component design to use, which product and software portfolio to offer or which supply chain approach to be taken very well reflect the requirements and trends in the energy storage market. In this panel session, some of the industry's leading BESS integrators and developers will be discussing the developments, opportunities and challenges of the energy storage market, and which BESS products and business models are best suited to address them today and in the future.

04:45 pm - 05:45 pmPanel: Energy Storage Market & Technology Outlook

Marta Mieres Bárcena

Global Business Development Director

Honeywell International, Inc.

Dirk Kaisers

Segment Leader Distributed Energy Management EMEA

Eaton Electric

Daniel Fuchs

Vice President MBA

EUPD Research & Joint Forces for Solar

Marwa Darwich

Technical Sales Support-MENA

Menlo Electric MENA

Simay Akar

IEEE, Senior Member, CEO & Founder

AK Energy Consulting

Marwa Darwich, Menlo Electric MENA

Technical Sales Support-MENA


Marta Mieres Bárcena, Honeywell International, Inc.

Global Business Development Director


Marta Mieres-Bárcena has a background of +15 years of experience working for multinationals in the energy sector, leading transactions in the field of large scale renewable assets and power unit converters. Marta earned a Master´s degree and Master of Science in Industrial Engineering. She also holds a Master´s degree in International Commerce, and Master´s degree in Strategic Marketing Management by Esade Business&Law School. Marta is collegiate member in Official College of Industrial Engineers (Oviedo,Spain), and member of International Solar Energy Society(Freiburg,Germany). She also cooperates with universities, being co-director in Masters on Renewables projects execution. Marta is also mentor in the Royal Academy of Engineering(Madrid,Spain) and certified international mentor of Global Women´s Network for the Energy Transition (Vienna,Austria).She actively participates at international forums, addressing topics with a primary focus on renewables and energy efficiency.

Daniel Fuchs, EUPD Research & Joint Forces for Solar

Vice President MBA


Daniel is a highly respected global marketing and event management leader with over 13 years experience in brand development, international marketing strategy and public relations campaigns. The proven track record of more than 400 successfully accomplished B2B marketing, communication and event management projects across the USA, Europe, the Middle East and Latin America reflects his strong intercultural competence and ability to translate customer demands into profit making concepts and avantgarde solutions. Extremely well connected in the global solar and energy storage industries, Daniel has acted as facilitator for hundreds of companies across all segments that wanted to expand their business in specific regions. Daniel holds a BA (Hons.) in International Business Management and MBA from the University of Wales, Cardiff.

Simay Akar, AK Energy Consulting

IEEE, Senior Member, CEO & Founder


Simay Akar is an entrepreneur with reputable corporate industrial background and experience in the energy industry. She specialized in photovoltaic manufacturing, battery storage for electric vehicles and renewable energy technologies and the clean energy market development. ​Akar is currently the Chief Commercial Officer & Co-Founder at Innoses. Her past roles include Sales & Marketing Director of EkoRE - Eko Renewable Energy and Marketing & Business Development Director of GoodWe Turkey, Head of Overseas Marketing at Talesun Solar Akar has worked in China and Turkey and mostly focused on international commercial activities and has been employed by CSUN Eurasia, Schneider Electric, Arcelik (BEKO), and Lucida Solar. In addition to her professional acclimates, she is an IEEE Senior member, acknowledged volunteer since 2007. Simay is a graduate of Middle East Technical University, Ankara, Turkey and she participated Energy Innovation and Emerging Technologies Program at Stanford University. ​ Simay is Certified Soft Skills Trainer since 2008. Additionally, She is METU Alumni Association Energy Commission Member, Turkish Women in Renewables North America Liaison & Sailing Team Member, KYSKD(Female Sailors Sports Club Association) member. She is Licensed Sailor Athlete at the Turkish Sailing Federation and also Swimmer. She participates open seas swimming races, marathons, and sailing cups across the world. ​ IEEE has important role in her life. She is also IEEE VOLT Graduate, IEEE Educational Activities TISP Champion, She has been serving several volunteer membership and leadership positions in different areas including mainly global committees of IEEE Humanitarian Technology Activities ( IEEE SIGHT -Special Interest Group on Humanitarian Technology and HAC), IEEE Power& Energy Society (Women in Power, Young Professionals, Solar and Wind Committee), IEEE Women in Engineering, IEEE Young Professionals, IEEE Social Implications of Technology Society (SSIT), IEEE Student Activities, IEEE Entrepreneurship Committee and other positions on Regional Boards of IEEE Region 8 (Europe Middle East and Africa) &10 (Asia Pacific). ​

Dirk Kaisers, Eaton Electric

Segment Leader Distributed Energy Management EMEA


Dirk Kaisers is distributed energy management segment leader for the Electrical Sector of Eaton, responsible for Europe, the Middle East and Africa (EMEA). Dirk has more than 16 years of experience in the field of renewable energy and energy storage. This includes roles with Schott Solar, Exide Technologies and Skeleton Technologies. With his many years of industry experience, he has led several high-profile projects in Europe and Africa. He was working in the industry when the first PV plants in Europe began commercial operations, when power purchase agreements were first introduced, and when microgrids began being deployed in Africa. For him, energy storage and renewable energy sources go hand in hand, as both will be part of a new, smart and sustainable energy infrastructure. Dirk holds a master's engineering degree in Energy Management from The University of Applied Sciences in Bingen, Germany. Eaton's mission is to improve the quality of life and the environment through the use of power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic, and mechanical power - more safely, more efficiently, and more reliably. Eaton's 2020 revenues were $17.9 billion, and we sell products to customers in more than 175 countries. We have approximately 92,000 employees. For more information, visit

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